Copywriter

With over ten years of experience writing copy for top brands, I have done it all—from short-form headline writing for Target’s Weekly Ad to long-form blogs and email marketing for The Tile Shop. I love crafting attention-grabbing puns just as much as I do detailed guides or listicles. Here are a few of my favorite projects, including articles, social posts, and promotional print pieces.

The Tile Shop: Blogs

During my two years at The Tile Shop, I concepted, researched, and wrote a weekly blog post. Posts were informed by SEO data, industry trends, and business objectives, and were promoted widely in our email and social media channels. A couple of the posts—24 Small Kitchen Backsplash Tile Ideas and 20 Space-Maximizing Small Bathroom Tile Ideas—went viral, generating over 1,500 monthly views.

Email Marketing

At The Tile Shop, I pitched, concepted, wrote, and edited emails to maintain our 1-2 per week schedule. These emails included new product information, style inspiration, and information about installation materials directed at our Pro audience. Here are a few of my favorites.

A highly designed email introducing the new mid-century modern-inspired Stoneware collection. Click Through Rate: 2.12%

Promoting a blog post—Tile for Every Style: Japandi—this email details the style’s principles and highlights specific products and spaces that exemplify Japandi design. Click Through Rate: 1.49%

Promoting a blog post, this email detailed tile design formulas—three complementary tile styles that create amazing spaces. Click Through Rate: 4.16%

Target: Weekly Ad

A selection of my favorite Weekly Ad Headlines from Features to Covers. I partnered with Art Directors on each project to ensure the copy and art complemented each other.

The Tile Shop: Print Promotions

While the majority of The Tile Shop’s promotions were digital, I did work on a few print promotions. Here are some examples of headlines, copy blocks, and benefits promotions I wrote for both retail and Pro audiences.

  • Headline for a line of grout and thinset: :”Formulated for Superior Results”
  • Headline for a Pro-Focused Mailer: “Crafting Success, one project at a time.”
  • Copy block detailing exclusive Pro benefits at The Tile Shop.
  • Copy block featured in The Tile Shop’s annual Look Book: “Invest in the Details”
  • Copy block featured in The Tile Shop’s annual Look Book: “Nature’s Palette: Biophilic Design”
  • Copy block featured in The Tile Shop’s Annual Look Book: “The Biggest New Trend: Large-Format Tile”
  • Copy block featured in The Tile Shop’s annual Look Book: “Artistic Pairings”
  • Copy block featured in The Tile Shop's annual Look Book promoting our Nikki Chu designer collection.
    Copy block featured in The Tile Shop’s annual Look Book introducing our new Nikki Chu designer collection tiles.
  • Copy block featured in The Tile Shop’s annual Look Book promoting our affordable tile options: “Tile for Every Budget and Style”

Website and Product Copy

A sampling of website and product copy written for tileshop.com. I wrote unique copy for ~1,000 new products in 2024 alone.

Social Media Posts

A selection of Social Posts written for Target and beyond. The non-Target posts were both written and designed by me: a post for a local restaurant advertising that they would be open for Thanksgiving, and posts promoting a writing contest for a literary magazine.

Video Script for Social and YouTube

Taking talking points from her website and interviews, I wrote a script for Laura Park’s voiceover introducing her new Tile Shop-exclusive collection.